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OVERVIEW

Within the birthplace of our new democracy we find FACTION MEDIA PRODUCTIONS, the largest above-the-line advertising agency in Pretoria – where inspiration, creativity and strategy shape the FACTION reputation for brand development, marketing and advertising.

FACTION’s sustained exponential growth over the past 16 years is perhaps best explained by our clients’ recognition: In Objectivity’s annual survey (during which approximately 1 500 advertisers represented by 150 advertising agencies are interviewed), FACTION consistently rates as one of South Africa’s best overall performing advertising agencies. In fact, in 2009/10 FACTION received the highest overall mark – based on twenty criteria ranging from creativity and speed to strategy and cost-effectiveness.

BRAND STRATEGY:
Marketing & Advertising

FACTION offers an all-encompassing service in terms of brand development, marketing and advertising on all media platforms – including television, radio, print, outdoor, online and new media.

Brand differentiation is a key focus which informs everything we do.

Also, in order to promote transparency and enabling partnerships with brand managers, we demystify esoteric industry jargon.

MEDIA STRATEGY:
Research & Planning

In addition to offering our clients a fleet of superlative in-house production facilities, FACTION is accredited as a media buyer by the Media Credit Consortium (MCC). FACTION features its own Telmar research facilities, with research conducted by the South African Research Foundation (SAARF).

Combined with up-to-the-minute data from media owners, Telmar statistics are processed and integrated into astute, on-the-button strategies by our dynamic team of media planners.

CREATIVE STRATEGY:
Production Studios

Moreover, all Creatives – ranging from copywriters to producers – are centralised at the agency, for the convenience of clients and brand managers.

FACTION’s facilities incorporate filming, production and post-production studios for television, radio, print, on-line and outdoor campaigns. Because everything is in-house, FACTION is able to deliver favourable turn-around time on all productions and guarantee excellence throughout every step of the process.

We do the work we believe in

for the clients we believe in

Showcase

  • Avbob - Family
    Avbob - Family
  • KeyHealth - Fwee
    KeyHealth - Fwee
  • NWK - Hope
    NWK - Hope
  • Hisense
    Hisense
  • Avbob - Memories
    Avbob - Memories
  • Sally Williams
    Sally Williams
  • Ear Institute
    Ear Institute
  • Yogueta Hearts
    Yogueta Hearts
  • FAW
    FAW
  • NWK
    NWK
  • Charka
    Charka
  • KeyHealth - Simple is smart
    KeyHealth - Simple is smart
  • KeyHealth - Paintjob
    KeyHealth - Paintjob
  • KeyHealth - Easy ER
    KeyHealth - Easy ER
  • KeyHealth - Equilibrium
    KeyHealth - Equilibrium
  • PSG Wealth - Part 1 of 3
    PSG Wealth - Part 1 of 3
  • PSG Asset Management - Part 2 of 3
    PSG Asset Management - Part 2 of 3
  • PSG Insure - Part 3 of 3
    PSG Insure - Part 3 of 3
  • PSG - Unlock your vision
    PSG - Unlock your vision
  • IMM - Puppetmaster
    IMM - Puppetmaster
  • The Specialists
    The Specialists
  • Protea Coin
    Protea Coin
  • Avbob
    Avbob
  • Dotcloud
    Dotcloud
  • Butterfield
    Butterfield
  • Skinmatters
    Skinmatters
  • Carty Carvenience
    Carty Carvenience
  • Eduplex Cupcake
    Eduplex Cupcake
  • Charka
    Charka
  • Keyhealth
    Keyhealth
  • Phonak
    Phonak
  • Atlas Campus
    Atlas Campus
  • Butterfield
    Butterfield
  • Eduplex
    Eduplex
  • Hisense
    Hisense
  • Sally Williams
    Sally Williams
  • Neospace
    Neospace
  • Radio Pulpit
    Radio Pulpit
  • Bridge
    Bridge
  • Van Loveren
    Van Loveren
  • Bridal Wardrobe
    Bridal Wardrobe
  • PSG
    PSG
  • Senwes
    Senwes
  • Escalator Capital
    Escalator Capital

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